Built for growing brands,
driven by partnership.
Every brand has different goals, different challenges, and a different path to growth. We partner with founders and teams to build thoughtful strategies that bring together Shopify, marketing, an AI-powered approach, and analytics to deliver measurable, lasting results. Think of us as your modern CMO—with the strategy to lead and the expertise to execute.
Every partnership is different, but they all start the same way: understanding the business, aligning on the goals, and building a strategy that drives measurable growth.
Partner A
Partner B
Partner C
The Challenge
Partner A has earned the trust of growing families with a thoughtfully curated selection of premium baby and nursery products. With a large catalog of trusted brands and high-consideration purchases, every detail of the shopping experience matters — from product discovery and education to inventory accuracy and a seamless checkout.
As the business grew, they needed more than a website migration. They needed a Shopify foundation that could scale alongside them — connecting their retail and online experiences, supporting a complex product catalog, and delivering the insights needed to make smarter marketing and merchandising decisions.
How We Helped
- Guided a seamless migration to Shopify, bringing POS, online storefront, and connected sales channels together in one unified platform.
- Organized a complex product catalog with clear product, vendor, and category reporting, giving the team better visibility into inventory and performance.
- Connected Shopify and GA4 to create a complete view of the customer journey, from first click through purchase.
- Aligned Google Shopping and Performance Max campaigns with real-time product availability and customer demand.
- Partnered on social media strategy, shaping content that engaged customers and supported business goals.
- Developed and refined email campaigns and automated flows to strengthen retention, increase repeat purchases, and create a more connected customer experience.
Growth During the Partnership
| Period | Sales | Orders | AOV | Ads ROAS |
|---|---|---|---|---|
| Oct 2024 – Sep 2025 | $1,942,118 | 9,826 | $198 | 11.6x |
| Oct 2025 – Sep 2026 | $2,937,053 | 10,975 | $268 | 15.6x |
| Change | +51.2% | +11.7% | +35.4% | +35.0% |
Raising average order value usually costs ad efficiency. Here both rose about 35% in the same year while orders grew 12% — with paid media at roughly 1% of revenue. Peak month: 32.7x ROAS (December 2024).
The Challenge
Partner B had a clear vision: create a boutique shopping experience that felt just as personal online as it did in-store. As the business grew, they needed a Shopify foundation that could support that experience while bringing together retail, ecommerce, marketing, and customer insights in one connected system.
Our goal was to build more than a successful Shopify launch. We helped create a foundation for sustainable growth — connecting in-store and online sales, giving the team clear visibility into product performance and customer behavior, and providing the insights needed to make confident marketing decisions.
How We Helped
- Guided a seamless migration to Shopify, bringing together POS, online storefront, Shop, and connected sales channels in one unified platform.
- Established ecommerce as a measurable growth channel, giving the team clear visibility into how online and in-store sales work together.
- Connected Google Ads to Shopify conversion data, helping optimize campaigns around revenue rather than clicks.
- Used GA4 to better understand customer behavior — validating not just traffic volume but the quality and engagement of every visit.
- Partnered on marketing strategy, offering guidance on email, social media, and seasonal campaigns to strengthen relationships and drive repeat business.
- Continued as an ongoing growth partner, helping turn data into informed decisions across ecommerce, marketing, and merchandising.
The Results
| Period | Sales | Orders | AOV | New Customers |
|---|---|---|---|---|
| First full Shopify quarter | $147,756 | 1,283 | $115 | 800 |
| Recent quarter | $215,191 | 1,658 | $130 | 953 |
| Change | +45.6% | +29.2% | +12.7% | +19.1% |
The funnel got stronger as the system matured
| Metric | First Quarter | Recent Quarter | Change |
|---|---|---|---|
| Sessions | 11,113 | 12,628 | +13.6% |
| Cart additions | 695 | 915 | +31.7% |
| Reached checkout | 359 | 452 | +25.9% |
| Completed checkout | 223 | 275 | +23.3% |
| Conversion rate | 2.0% | 2.2% | +8.5% |
The Challenge
Partner C sells contemporary fashion at a premium price point, where the average order is well over $500 and every shopper weighs the decision carefully. At that level, paid media has to find the right customer for the right product — broad reach alone wastes budget fast.
The goal was to make advertising spend work harder as it scaled: structuring campaigns around how the catalog actually sells, filtering out searches that would never convert, and measuring success in revenue rather than clicks.
How We Helped
- Built and manage Performance Max campaigns designed around a high-AOV catalog.
- Applied product segmentation so budget follows the products and categories that drive revenue.
- Used Abilium's AI query engine to review search terms and cut spend on queries that don't convert.
- Connected GA4 and Shopify data to measure campaigns against real revenue.
Growth During the Partnership
| Period | Sales | Orders | AOV | Ads ROAS |
|---|---|---|---|---|
| Oct 2024 – Sep 2025 | $2,844,813 | 5,286 | $538 | 9.3x |
| Oct 2025 – Sep 2026 | $3,876,239 | 6,493 | $597 | 11.8x |
| Change | +36.3% | +22.8% | +10.9% | +26.8% |
Abilium-Built Campaigns
| Metric | Oct 2024 – Sep 2025 | Oct 2025 – Sep 2026 | Change |
|---|---|---|---|
| Spend | $160,381 | $181,718 | +13.3% |
| Ad-attributed revenue | $1,675,041 | $2,297,810 | +37.2% |
| ROAS | 10.4x | 12.6x | +21.1% |
| Conversions | 2,432 | 2,748 | +13.0% |
Peak month on these campaigns: 19.5x ROAS (April 2026).
A Loyal Customer Base
| Metric | Value |
|---|---|
| Repeat purchase rate | 27.8% |
| Average lifetime value per buyer | $994 |
| Customers above $5,000 lifetime value | 190 |
| Email marketing consent rate | 74.3% |
Customer figures are based on a sample of 10,000 customer records.
Growth isn't just driven by ads — it's built through meaningful content that earns attention long before someone is ready to buy. We help brands develop content strategies that connect every stage of the customer journey, pairing storytelling with performance data so every piece has a purpose — building a stronger brand, more efficient acquisition, and marketing that keeps working long after it's published.
Let's build your growth engine.
If you're migrating to Shopify or scaling paid media, Abilium connects your storefront, analytics, and ad spend into one measurable system.
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